Non-profits have been using Facebook to increase their brand reach and engage with their supporters for years. The inforgraphic below, created by M+R Research Labs, details how non-profits are using Facebook.
Does this represent how your organization is using Facebook? Are there others tools you’re using on Facebook?
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LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. The popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second. LinkedIn is growing globally with more than half of its users outside of the U.S., located in more than 200 countries and territories around the world.
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LinkedIn has now included space to add video on your company services profile “home page” as well as on each individual product or service page. Read my step-by-step how-to tutorial for how easy this is to do yourself, and some of my own special tricks and tips for maximizing your video performance on your LinkedIn Company Profile. I also give some of my opinion and suggestions to LinkedIn as to how they could do video in a much better way.
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If you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you keep tabs on the Twitter updates from your LinkedIn connections.
As more professional LinkedIn users create Twitter profiles, I believe this application will become more and more powerful for building influence and visibility with your network connections.
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